Sharp resurrects Elite brand for LED Televisions

Sharp and Pioneer are bringing back an iconic name in television by introducing Elite LED LCD TVs. Sharp has owned a 14% stake in Pioneer since 2007. The new line of HDTVs is the first under the Elite brand name since Pioneer stepped making Elite Plasmas in 2009. The sets were developed by a team of engineers from both companies in order to deliver what Sharp says will be the new benchmark for black-level performance and picture clarity since the demise of the Elite Kuro plasma line.